Enhancing fan engagement in K-pop awards
K-POP SEOUL is a free-to-use lifestyle app from FANBOOST that offers fans an opportunity to actively participate in the selection of award winners for the prestigious 33rd Seoul Music Awards. Hosted by Sports Seoul, this event is a celebration of the achievements of the most talented artists—individual or group—in the Korean music industry.
How does it work?
With K-POP SEOUL, users now have the power to directly select the award winners for each category, making them an integral part of the decision-making process. Users can easily cast their votes through the app, as nominations are systematically categorized. To reinforce their voting power, fans can obtain voting boosters by actively engaging in in-app activities.
Alternatively, users also have the option of purchasing boosters during the official voting period. Additionally, the app's rich content enables fans to explore the detailed profiles of artists, listen to their music, and watch their performances all within the app. One major downside of the app, however, is the app's content is published in Hangul characters.
Highly interactive platform
K-POP SEOUL democratizes the decision-making process that was traditionally left to a select panel. Coupled with added elements such as in-app activities for extra voting opportunities and a comprehensive library of artist information, music, and performances, fans can now appreciate their favorite Korean music artists on a deeper level. However, the language barrier remains an obstacle.
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